You hit snooze and you're gone again.
The alarm goes off, you promise yourself five more minutes, and the next thing you know you're late - and the day already started without you.
THE WAKE-UP GUMMY
Your morning transition from sleep to WAKE just got easier.
Gummies for when your alarm rings.
A little chew. A new morning ritual.
One-time $39.90Subscribe $34.90 / jar
TRANSITION FROM SLEEP TO WAKE
Before the coffee,
while you're in bed
Developed with Science. Tested in Real Life.
- 01
Alarm.
Your alarm finally comes with something to look forward to. A delicious WAKE gummy waiting by your bed.
- 02
Chew.
Take your time. Enjoy every chew as our unique formula awakens your senses.
- 03
Wake.
Feel the difference in your mornings. Less snoozing, less struggling to get up. Just a better way to wake.
LITTLE MOMENTS. A DIFFERENT START.
Mornings are personal. The problem isn’t.
That gap - between the alarm and actually being awake - is the whole reason WAKE exists.
You wake up through your phone.
Scrolling becomes the warm-up act. Checking your phone before you're properly awake has been linked to a more stressed, more scattered start - and it still doesn't make you feel awake.
You're up - but you won't be you for hours.
Getting out of bed and being awake are two different things. Some mornings the fog doesn't lift until the day is half gone.
Coffee is your morning medicine.
It was supposed to be the good part. When your first move has already happened, coffee goes back to being something you enjoy - not something you need to function.
PILOT RESULTS
5,000 mornings are not lying
352 reviewersMinimum 14 nights
Nicole H.
★★★★★“My snooze button and I had a long relationship. Now the first thing I reach for is the jar on my nightstand, not the phone.”
Marcus D.
★★★★★“The kitchen feels a mile away at 6 a.m. I like that this lives right next to my bed, where the hard part actually happens.”
Jenna F.
★★★★★“It's an easy habit to keep. Alarm goes off, I chew, I sit up. My bedtime still needs work, though.”
Tyler G.
★★★★★“No scoops, no shaker bottle, no big pills. Open the jar, done. That's about all I can handle half-asleep.”
Olivia N.
★★★★☆“I wanted a nudge to actually get up for my early runs. Having it by the alarm clock has helped me stop talking myself out of it.”
Kevin J.
★★★★★“I wanted something in my morning that comes before scrolling. Now it's chew, stand up, then the phone.”
Samantha V.
★★★★☆“Love the bedside concept and the clock shape is fun. The sour flavor is a bit much for me, and I wish the daily cost were lower.”
Brittany E.
★★★★★“Two toddlers means my morning starts at full speed. It's nice to have one small thing that's mine before the chaos.”
Ryan O.
★★★★☆“Not giving up my coffee. This just gets me moving before I even think about the kitchen.”
Hannah Z.
★★★★★“I've quit every complicated morning routine I've tried. This one takes seconds, and seeing the jar by my bed is all the reminder I need.”
A CLOSER LOOK
YOUR NEW FIRST THING
Flavor:Orange Juice1 jar / 60 gummies · 30 avg mornings
Orange Juice · Product photo
MEET YOUR BEDSIDE RITUAL
Make the
first move.
An alarm-clock gummy. A thoughtful formula.
A new way to start your morning.
- 60 gummies / jar · 30 avg mornings
- Subscription delivery: every 30 days
- All-flavor sample pouch with every subscription
Pectin gummy · No water needed
A LITTLE GUMMY. A LOT OF THOUGHT.
Good mornings.
By design.
WAKE was developed through scientific research in collaboration with a professor and a specialized formulation lab with 21 years of experience.
Our pilot testing includes pilots and aircrew members, doctors, shift workers, parents of newborns, and athletes
PARAXANTHINE
Caffeine’s next chapter.
Paraxanthine is a primary active metabolite of caffeine, studied for attention and alertness.
L-THEANINE
A little balance.
A thoughtful pairing with paraxanthine in our morning formulation.
VITAMIN B12
The essential.
An essential vitamin, included as part of our morning formula.
Individual responses vary.
Ingredient research: human pharmacokinetics ↗
A NOTE FROM THE FOUNDER
“The first minute
deserves a little
more thought.”
We spend so much time thinking about sleep, coffee and productivity. The way we meet the morning deserves some attention, too.
That’s why I started The Morning Lab. We’re building a simple ritual around the moment your day begins.
TimFOUNDER, THE MORNING LAB
When do I take WAKE?+
The ritual starts when your alarm rings. Sit up, reach for WAKE, and chew. Follow the product label for serving size and directions.
How long does one jar last?+
Each jar contains 60 gummies, or 30 average mornings. Your routine and the product’s directions determine your actual use.
Which bundle should I choose?+
One jar is a month of average mornings for one person. Two jars are a shared monthly routine for two people and save 10%. Three jars cover three average months for one person and save 15%. Quantity savings apply to both one-time and subscription prices.
How does the subscription work?+
Choose one or two jars for delivery every 30 days, or three jars for delivery every three months. Every subscription includes an all-flavor sample pouch. Your selected price and schedule are shown in the checkout summary. No subscription starts unless an order is confirmed.
What flavors can I choose?+
Orange Juice, Cooling Mint and Wild Berries. Choose your flavor above and the jar image will update to match.
What’s inside?+
Our formula combines paraxanthine, L-theanine and vitamin B12 in a pectin gummy.
Do I have to give up my coffee?+
No. WAKE is designed for the moment before your coffee, so you don’t have to replace your coffee ritual. Follow the product’s serving directions and be mindful of caffeine from coffee and other sources. Ask a healthcare professional whether combining WAKE with caffeine is appropriate for you.
TOMORROW STARTS TONIGHT.
Your nightstand has
a new neighbor.
A little chew. A first move that’s yours.
Put tomorrow’s ritual within reach tonight.
One jar: $39.90 one-time · $34.90 subscription
Save 10% with 2 jars or 15% with 3.
30 avg mornings / jarThree flavors. Your choice.Sample pouch with subscription
ALARM. CHEW. WAKE.
A LITTLE MORE FROM THE LAB
Join the lab.
Better morning notes. Product news.
A good reason to check your inbox.
Warnings
Contains paraxanthine, a stimulant. For adults 18 years and older only. Do not use if you are pregnant or breastfeeding. Consult a healthcare professional before use if you take any medications, have a medical condition, or are sensitive to caffeine or other stimulants. Consult a healthcare professional before combining WAKE with other stimulant products. Do not exceed the recommended serving. Stop use and consult a healthcare professional if you experience adverse effects. Keep out of reach of children.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.